Product & Web Analytics · decision tool
What analytics really costs at your scale
Every analytics vendor priced at YOUR monthly events — free-tier ceilings, per-event overages and the pageview-tier ladders, from verified pricing pages.
Prices verified 2026-07-17 against official pricing pages · fit weights are our estimates (see methodology) · share the URL to share your configuration
As of Jul 2026, with 5,000,000 tracked events/month, a $100 budget for this slot, Google Analytics 4 ranks first for these inputs at 76% fit and a StackSays-estimated $0/month (Simple Analytics: 74% fit, $0/month). Fit weights are our estimates; prices trace to official pages. Change any input below and the verdict recomputes.
Your situation
The verdict updates as you move these.
Narrow pick — the runner-up is close
The free default — you pay in retention limits, sampling and consent friction instead of dollars
vs Simple Analytics: fit 76% against 74%, est $0 against $0 per month
The decision, in plain words
For a solo builder at 5,000,000 tracked events/month and a $100.00/mo budget for the analytics platform slot, Google Analytics 4 leads at 76% fit and $0/mo. The two rules doing the work: budget fit (Runs free at your usage — $0 vs your $100/mo budget); ecosystem maturity (established — our estimate from ecosystem age, docs and hiring pool).
Simple Analytics runs close (74% fit, $0/mo). It takes the lead if runs free at your usage — $0 vs your $100/mo budget matters more to you than the current weights assume.
Ruled out entirely: Amplitude (your usage exceeds every published plan — enterprise/contact-sales territory) — hard requirements, not scoring.
Honest weak spot of the pick: no free tier — paying from day one.
Generated from the calculation above — every number traces to the sourced data; nothing here is written by an AI making things up.
Why Google Analytics 4 scores 76%
How the $0/mo estimate is calculated
Your usage fits Google Analytics 4's free tier () — the estimate is $0.
What could change this verdict
Cost risk
Official prices verified 2026-07-17; calculation is deterministic code over those prices.
At a glance
| Tool | Free tier | Paid entry | Verified |
|---|---|---|---|
| PostHog | 1M events + 5K session replays + 1M feature-flag requests free every month, unlimited team members | Pay-as-you-go — First 1M events free every month, then $0.00005/event for the 1M-2M band (rates step down with volume — we model the first band, so high volumes are overestimated); replays and flags billed separately | 2026-07-17 |
| Plausible | No free tier | Starter 10K $9/mo | 2026-07-17 |
| Fathom | No free tier | 100K $15/mo | 2026-07-17 |
| Umami Cloud | 100K events/month, 1 website, 6-month retention | Pro $20/mo | 2026-07-17 |
| Mixpanel | 1M events/month (hard cap), 10K session replays, max 5 saved reports | Pay-as-you-go — First 1M events free, then $0.28/1K events at list rate (volume discounts exist but aren't published); unlimited reports | 2026-07-17 |
| Amplitude | 2M events/month forever, 10K session replays, no credit card | — | 2026-07-17 |
| Google Analytics 4 | No free tier | — | 2026-07-17 |
| Simple Analytics | No free tier | Paid 100K $20/mo | 2026-07-17 |
Data sources
| Tool | Source | Verified |
|---|---|---|
| PostHog | PostHog pricing | 2026-07-17 |
| Plausible | Plausible pricing | 2026-07-17 |
| Fathom | Fathom pricing (all brackets read live) | 2026-07-17 |
| Umami Cloud | Umami Cloud pricing | 2026-07-17 |
| Mixpanel | Mixpanel pricing | 2026-07-17 |
| Amplitude | Amplitude pricing | 2026-07-17 |
| Google Analytics 4 | GA4 data retention (official Google doc) | 2026-07-17 |
| Simple Analytics | Simple Analytics pricing | 2026-07-17 |
A monitor re-checks these pages for changes; when a vendor moves a price, the date updates and every verdict recomputes.